“A successful new product launch takes research, planning and a skilled and knowledgeable marketing team. The product must fulfill consumer needs and provide an emotional connection through its promise and brand. Businesses often make the mistake of presenting new products to consumers without adequate research or strategic planning. Today’s savvy consumers demand products that satisfy them on many levels including quality, price, status and function. Prepare a new product launch strategy for the best chance of success with your new product.” (New Product Launch Strategy by Samantha Gluck)
